Friday, March 30, 2007

Advertisers' and Marketers' Regulatory Summit Scheduled for May 1-2

The American Conference Institute will hold its first-ever Advertisers' & Marketers' Regulatory Summit on May 1-2, 2007 in Washington, DC. In addition, an optional master class, "Claim Substantiation in Depth--What the Regulators Really Want," will be held April 30, 2007.

The program will cover current initiatives in direct marketing enforcement, regulation of marketing to wireless devices, avoiding liability under state consumer protection laws, best practices of self-regulated industries, the Federal Trade Commission's social networking site initiatives, state laws governing pricing and sweepstakes, charitable solicitation campaigns, advertising to children, and avoiding liability fo actions of business affiliates.

Attendees will hear from the Electronic Retailing Association; the Entertainment Software Rating Board; the FTC; attorneys general offices of Illinois, Massachusetts, and Minnesota; the National Advertising Division; the National Association of State Charity Officials; the New York City Department of Consumer Affairs; and private practitioners.

The event will be co-chaired by Lee Peeler and Ronald Urbach. For additional information contact the American Conference Institute by telephone at 888-224-2480 or visit

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